Donations ended on 7/31/2017 9:00:00 PM
In Fall of 2016, our team of 19 students was presented a brief for the National Student Advertising Competition (NSAC) from the American Advertising Federation (AAF). Facing this brief, we were challenged to create a fully integrated advertising campaign for the sponsored client brand, Tai Pei Frozen Asian Food.
Beginning with a full semester of research, we dug deep to uncover insights about the brand and their target audience. After analyzing these insights, we formed a strategy, leaving the entire Spring semester to mock up and create all the executions to form a successful campaign. After turning in a 26-page plans book, our team helped support and prepare our presenters Wesley, Nadia, Nathalie, and Amber. They spent countless hours practicing to deliver a powerful pitch, which they delivered during April in Orlando.
After taking home first place for our district, we moved on to the semi-final round, pitching via a video conference that consisted of a short 5-minute presentation, followed by a ten minute Q & A.
Advancing past semifinals, we are now one of the top 8 qualifying collegiate teams (out of 137) and will be competing in the National competition that will take place in New Orleans.
NSAC funds the four presenters to attend this competition, but we are fundraising to send every participating member of our team to the competition.
We are also gearing up for the fall semester so your gift will continue to make our team stronger and more competitive in the coming school year.
We thank you so much for your support and we can't wait to hopefully take home first place in the Nation with our entire team in Nola!
-2017 FSU Arrowhead Advertising Team
To read more about our team and the competition please feel free to follow any of the following links for additional information.
|4th District American Advertising Federation||$1,000|
|Stephen R MacNamara & Liberty Taylor, MD||$1,000|