Join Us!

We are delighted to invite you to our virtual gala on September 30 at 6:30 p.m. This prestigious celebration will include the recognition of exemplary leaders who support the Center's mission and vision, a fun cocktail/mocktail demonstration, an exciting live auction, and lively musical performances!

We are honored to announce that we will be recognizing Arantxa Sánchez and Celia Cruz (posthumous)for the Tlamatini Lifetime Achievement Award, State Farm for the Excellence in Philanthropy Award, Dean Lawrence C. Dennis for the Excellence in Education Award, and many more.

Your suggested minimum donation of $35 will provide access to the virtual gala and also support the Center and our students.

Be Involved and Make Global Connections

This is your opportunity as a community partner and as a corporate sponsor to promote your brand and connect with a diverse network of professionals and consumers alike. With this year’s event being virtual, there is a potential to reach a wider audience not only in the US, but also around the globe!

Your support will ensure the Center's future and provide funding opportunities to recruit excellent students, provide research fellowships, and attract and host leading professionals and scholars. You can shape the Center's future and its continued success and also honor the work of Drs. Felipe & Betty Ann Korzenny, founders of the Center by joining us a community partner/corporate sponsor.

Please contact Mafé Brooks at mafe.brooks@cci.fsu.edu/(850)294-8240 for details regarding sponsorship opportunities.

Who We Are

The Center for Hispanic Marketing Communication at Florida State University is the only one of its kind in the country – co-founded by Betty Ann and Felipe Korzenny, pioneers in the field of U.S. Hispanic marketing and advertising. The Center holds the distinction as being the first in the nation to focus on the cultural nuances of the Latino sector.

We play a major role in preparing students to address the severe shortage of industry professionals who understand the fundamentals of marketing to a diverse audience as practitioners or scholars.

Today, responding to powerful influences across diverse communities, the Center is devoted to educating students and professionals on consumer behavior across various Latino and multicultural segments. Our world-class faculty and students are conducting trailblazing research and investigations while also serving as a valued and innovative resource for the Latino marketing industry – which is important now, more than ever.