Arrowhead Advertising Students
Arrowhead Advertising, Florida State’s award-winning student advertising team, competes annually in the premier college advertising competition -- the American Advertising Federation’s National Student Advertising Competition.
Our students are building an advertising campaign for this year’s NSAC corporate sponsor, Oculus. Arrowhead allows our students to be fully immersed in the real-world experience of creating a strategic advertising/marketing/media campaign for the brand.
In the fall, students work in teams to conduct research and develop consumer insights to inform the campaign strategy. In the spring, they develop the media plan and produce a creative body of work, which culminates in a campaign book and multimedia presentation.
Arrowhead has a longstanding tradition of excellence. Our program serves as a springboard to launch students' careers. Many of our students have secured internships or been hired at some of the top ad agencies in the country as a result of their work on the team.
To ensure a level playing field so current and future students have the opportunity to participate in Arrowhead and have equal access to technology and equipment, we are asking for your support to fund student AAF annual membership dues, a requirement for students to compete in the competition.
Click here to learn more about the Arrowhead Advertising team.