Arrowhead Advertising, Florida State University’s award-winning student advertising team, competes annually in the premier college advertising competition -- the American Advertising Federation’s National Student Advertising Competition.
Our students are building an advertising campaign for this year’s NSAC corporate sponsor, Metaquest. Arrowhead allows our students to be fully immersed in the real-world experience of creating a strategic advertising campaign for the brand.
In the fall, students work in teams to conduct research and develop consumer insights to inform the campaign strategy. In the spring, they develop the media plan and produce a creative body of work, which culminates in a campaign book and multimedia presentation.
Arrowhead has a longstanding tradition of excellence. Our program serves as a springboard to launch students' careers. Many of our students have secured internships or been hired at some of the top ad agencies in the country as a result of their work on the team.
To ensure a level playing field so current and future students have the opportunity to participate in Arrowhead and have equal access to technology and production equipment, we ask for your support to fund student AAF annual membership dues and competition fees so students may represent FSU in the competition.
Learn more about the Arrowhead Advertising team.
